The Company is a Delaware corporation incorporated in 1972, as a successor of a business founded in 1945. The Company employs approximately 4,500 employees located primarily in the US and Canada.
The Company is the world's leading premium wine company with leading market position in the US, Canada and New Zealand.
The Company is the leading marketer of imported beer in the US through its investment in Crown Imports LLC, a JV (50%/50%) with Grupo Modelo, S.A.B de C.V. (Modelo) pursuant to which Modelo's Mexican beer portfolio (Modelo Brands) are imported, marketed and sold by the JV in the US on an exclusive basis.
The Company has signed a definitive agreements to acquire the remaining (1) 50% equity interest in Crown Imports for $1.85bln, and (2) Piedras Negras brewery located in Nava, Mexico, perpetual brand rights for Modelo brands currently sold in the US, and other certain other extensions for $2.9bln. The combined $4.75bln beer business transaction is expected to completed by the end of Q1 2014. As a result, the Company will become a third largest producer and marketer of beer for the US market and the largest multi-category supplier (wine, spirits and beer) of beverage alcohol in the US.
During the last 10 years, there have been certain key trends within the beverage alcohol industry, which include:
The pending beer business transaction will help the Company solidify it's position in the US beer market over the long-term. The transaction is also expected to deiversify the Company's profit base and enhance margins, earnings and cash flow.
The Company is the world's leading premium wine company with leading market position in the US, Canada and New Zealand.
The Company is the leading marketer of imported beer in the US through its investment in Crown Imports LLC, a JV (50%/50%) with Grupo Modelo, S.A.B de C.V. (Modelo) pursuant to which Modelo's Mexican beer portfolio (Modelo Brands) are imported, marketed and sold by the JV in the US on an exclusive basis.
The Company has signed a definitive agreements to acquire the remaining (1) 50% equity interest in Crown Imports for $1.85bln, and (2) Piedras Negras brewery located in Nava, Mexico, perpetual brand rights for Modelo brands currently sold in the US, and other certain other extensions for $2.9bln. The combined $4.75bln beer business transaction is expected to completed by the end of Q1 2014. As a result, the Company will become a third largest producer and marketer of beer for the US market and the largest multi-category supplier (wine, spirits and beer) of beverage alcohol in the US.
During the last 10 years, there have been certain key trends within the beverage alcohol industry, which include:
- Consolidation of suppliers, wholesalers and retailers
- An increase in global wine consumption, with premium wines growing faster than value-priced wines
- Premium spirits growing faster than value-priced spirits
- High-end beer (imports and crafts) growing faster than domestic beer in the US
- Leveraging its existing portfolio of elading brands
- Developing new products, new packaging and line extensions
- Strengthening relationships with wholesalers and retailers
- Expanding distribution of its product portfolio
- Enhancing prodcution capabilities
- Realizing operating efficiencies and synergies
- Maximizing asset utilization
The pending beer business transaction will help the Company solidify it's position in the US beer market over the long-term. The transaction is also expected to deiversify the Company's profit base and enhance margins, earnings and cash flow.